Office address: 180 Varick St, Suite 816, New York, NY 10014
Website: www.morty.com
Year established: 2016
Company type: real estate
Employees: 60+
Expertise: conventional mortgages, FHA loans, USDA loans, VA loans, jumbo loans, fixed rate mortgages, adjustable rates mortgages, construction loans, renovation loans, bridge loans
Parent company: N/A
CEO and key people: Nora Apsel (co-founder & CEO), Katherine Gherty (SVP, operations), Diana Mezzanotte (chief of staff), Robert Heck (SVP, revenue), Adam Rothblatt (co-founder & CTO), Ingmar Sterling (Director of Platform)
Financing status: venture capital-backed
Morty is a broker and an online mortgage marketplace that uses its platform to simplify the home financing process. The company provides instant access to lenders and mortgage products, ensuring home buyers can find optimal rates and save on payments and closing costs. Since its founding in 2016, it has provided over $2 billion in mortgage loans and is licensed in 45 states.
Morty was co-founded by Nora Apsel and Adam Rothblatt in 2016. Based in New York, the firm was originally only licensed in five states but has expanded since then. When it was established, the company’s main goal was conventional purchase loans for primary homes.
In 2022, Morty added FHA loans to its product line due to increasing customer demand that was beyond the usual conventional loans. The company has since developed its services to include embeddable mortgage tools and their digital platform for loan officers.
Morty provides its customers with a variety of products and services that are designed for fast transactions, client care, and simple navigation.
loan origination: streamlines the mortgage application process
pricing engine: offers competitive mortgage rates through real-time data
embeddables: integrates Morty's tools into brokers' websites
early-funnel advisory: provides early-stage financial advice for homebuyers
point-of-sale (POS): enhances customer interaction with real-time mortgage solutions
deal status tracking: offers updates on mortgage application status
processing & fulfillment: aids in the seamless execution of mortgage applications
onboarding: simplifies the introduction of brokers to Morty's platform
training courses & resource center: offers educational resources for continuous learning
Morty has a culture that emphasizes combining their advanced technology with a dedicated team to offer a superior homebuying experience. Their approach focuses on making the mortgage process efficient and “nearly invisible,” while ensuring expert support is available when needed. This dual emphasis on tech and personal assistance, alongside their nationwide network of loan officers, is highly valued by customers and central to Morty's service.
Morty also provides its employees an array of benefits and programs designed to support their personal and professional growth. Such benefits include:
flexible work schedules and remote work options
extensive parental leave and unlimited vacation policy
comprehensive health, dental, vision, and mental health benefits
wellness programs and flexible spending account (FSA)
401K and company equity
emphasis on professional development and promotion from within
Nora Apsel, co-founder and CEO of Morty, transitioned from a career in software engineering, to having roles at Meetup and Flurry and other notable startups. Apsel possesses a blend of tech expertise, software engineering, product development, fintech, mortgage services, and more. She has a Biology degree from Emory University and a Master’s in Computer and Information Technology from the University of Pennsylvania.
Nora Apsel leads the company along with other experts and professionals. Key people include:
Katherine Gherty is the SVP for operations, orchestrating the company's operational strategies, ensuring efficient processes and systems
Diana Mezzanotte, as the chief of staff, acts as the liaison between the CEO and other key departments, facilitating strategic initiatives and ensuring alignment with the company's goals
Robert Heck heads the company as the SVP for revenue, leading the revenue generation strategies, focusing on sales performance, market expansion, and cultivating key partnerships
Adam Rothblatt is the co-founder and CTO of the company, and he helps in technology innovation and product development
Ingmar Sterling, as the director of platform oversees the development and maintenance of Morty's technology platform, ensuring it meets the evolving needs of both customers and the company.
Morty is focusing on growing its mortgage services to help a variety of clients, from agents to big brokerages, by using its tech and platform. It has already handled over $2 billion in loans across 45 states, proving its technology can handle a large volume of loans efficiently.
The company also wants to help real estate agents add mortgage services to their offerings, which could help them earn more from each deal. By making its platform easy to use for businesses in related fields, Morty aims to grab a bigger share of the market. The company’s potential future for financial growth also includes expanding in other states.
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