Floify president joins Broker Action Coalition board as advisor

She will focus on advancing technology to better support brokers and lenders

Floify president joins Broker Action Coalition board as advisor

The Broker Action Coalition (BAC) has added Floify president and general manager Sofia Rossato (pictured) to its newly formed board.

BAC, the grassroots network and broker-legislator conduit of the Association of Independent Mortgage Experts (AIME), has appointed Rossato as a board advisor.

Founded in 2022, the nonprofit serves as a voice for legislative reform and educational initiatives for independent mortgage brokers. Its 10 voting board members come from diverse industry backgrounds, including lenders, brokers, and BAC’s leadership. 

Rossato’s role on the board will focus on how technology can evolve to better support brokers and lenders in serving homebuyers. She joins two other vendor advisors on the board: Brian Vieaux, president and COO of FinLocker, and Sam Parker, owner of My Credit Guy.

“Unlike many industry groups, BAC takes a broad view of what lending professionals need to accomplish in order to be successful and how those activities, in turn, can benefit consumers,” Rossato said in a media release. “That aligns with Floify’s view of advancing technology in directions that improve the customer experience and help get more people into homes, especially those in underserved communities.”

Rossato brings over two decades of experience in startup and corporate leadership to BAC. She has led Floify since its acquisition by Porch Group, overseeing product expansions, including a dedicated broker edition. Prior roles include senior positions at IHS Markit and SnapEngage.

Read more: Broker Action Coalition unveils inaugural board, leadership councils

“Sofia brings a deep understanding of the fintech market and how to optimize technology to help lenders and brokers better serve the needs of their borrowers from the time they fill out the loan application to the loan’s close,” said Katie Sweeney, CEO and co-founder of BAC. “Combined with BAC’s governance structure, the board and its advisors reflect our commitment to engaging on policy issues that will protect and enhance opportunities for the independent brokerage community and consumers alike.”

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