Rocket Mortgage strikes new partnerships

Company said the partnerships are "perfect avenues"

Rocket Mortgage strikes new partnerships

Rocket Mortgage has announced expanding its athletic program partnerships to 25 universities across the United States, further bolstering the company’s brand visibility.

Thanks to the multi-year deal, Rocket will get to expose itself to the college athletics’ digital reach of hundreds of millions of football fans. In addition, the Detroit-based lender’s brand signage will appear at these colleges’ home stadiums, arenas, and campuses at the start of the 2021-2022 fall season.

Read more: Rocket Mortgage’s Super Bowl ads win best commercial

“College sports have truly amazing fans with deep passion and loyalty for their schools and the companies that support them,” said Casey Hurbis, chief marketing officer of Rock Central, the marketing provider for Rocket Mortgage. “We have a history of bringing these partnerships to life in fun and approachable ways, including giving colleges mascots a leading role in our commercials. This expansion of our presence with a nationwide group of universities provides us with the perfect avenue to build on that legacy and develop the next best engaging sports campaign.”

Read more: Rocket Mortgage to hire new talent from historically Black colleges

Rocket said that the partnership also expands its presence on Historically Black Colleges and Universities (HBCUs) and is in line with its ongoing efforts and programs that aim to “create a systemic change in both the racial homeownership gap and talent pipelines.”

The full list of university athletic departments includes:

  • University of Alabama
  • University of Arizona
  • Clemson University
  • University of Colorado
  • Duke University
  • University of Florida
  • Florida State University
  • University of Georgia
  • Grambling State University
  • Howard University
  • Jackson State University
  • University of Kansas
  • University of Michigan
  • Michigan State University
  • University of North Carolina
  • Ohio State University
  • University of Oregon
  • Penn State University
  • Southern University
  • University of Texas
  • Texas Christian University
  • University of Southern California
  • Virginia Tech
  • University of Washington
  • University of Wisconsin