PrimeLending launches Loanplicity for “stress-free” mortgage process

Loanplicity combines technology, mortgage expertise, and exceptional service says PrimeLending

PrimeLending launches Loanplicity for “stress-free” mortgage process

Residential mortgage lender PrimeLending has streamlined its digital mortgage process with the launch of Loanplicity.

Loanplicity enables borrowers to apply online, prequalify for a mortgage, safely upload personal documents, track loan progress, pay fees, and ask questions at any point in the mortgage process.

PrimeLending said that Loanplicity provides step-by-step guidance from expert loan officers as well as digital convenience that removes most of the paperwork from the mortgage process.

“We’re relentless in our pursuit of a streamlined, hassle-free mortgage process for borrowers,” said Steve Thompson, president and CEO of PrimeLending. “Loanplicity represents the perfect combination of powerful technology, mortgage expertise, and exceptional service that delivers the lasting positive experience homeowners deserve.”

In December, the company partnered with Total Expert to equip its loan officers with Total Expert’s digital marketing platform.

RELATED ARTICLES