PrimeLending arms LOs with Total Expert’s marketing automation tool

The marketing platform enables loan officers to create automated outreach to customers

PrimeLending arms LOs with Total Expert’s marketing automation tool

PrimeLending has entered an agreement with Total Expert to provide its loan officers with Total Expert’s digital marketing platform.

With the marketing platform, loan officers can reach customers and deliver data-driven messaging across various channels through automated and customizable marketing functions.

“Our powerhouse team of industry-best home loan experts deserve the best-in-class digital marketing platform,” said Cheryl Hayes, senior vice president of marketing at PrimeLending. “As the industry leader, Total Expert was a clear choice, giving our loan officers a tremendous advantage to drive business and capture market share, while strengthening PrimeLending’s position as the premier home for the modern originator.”

 “We are excited that a leading lender like PrimeLending has placed its trust in Total Expert,” said Joe Welu, founder and CEO of Total Expert. “Throughout the industry, PrimeLending’s salesforce is recognized as among the most experienced and talented – we can only imagine how much more effective they will be when powered by Total Expert’s marketing platform. We look forward to forging a long and productive relationship with PrimeLending.”