With the new face, the lender hopes to be a fintech leader in the industry
Guaranteed Rate has named Sanjay Gupta as its new chief marketing officer and chief digital officer.
In the role, Gupta (pictured) will be responsible for running the company’s marketing efforts, including branding, advertising, social media and public relations. Meanwhile, Gupta’s digital executive responsibilities will include enhancing the online experience on both Rate.com and Guaranteed Rate’s mobile app, as well as scaling its direct-to-consumer business.
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“Sanjay has the right experience to help us become a fintech leader,” said Victor Ciardelli, president and chief executive officer of Guaranteed Rate. “He is a true digital innovator, and I know he will provide a ton of firepower to our goal.”
Gupta brings more than two decades of experience into his new role, having led marketing efforts of some of the most recognized financial services companies such as Bank of America, Allstate and Ally Financial.
Prior to joining Guaranteed Rate, Gupta was executive vice president, head of client solutions and outcomes at the Teachers Insurance and Annuity Association of America (TIAA), where he worked on enterprise strategy, analytics and financial products.
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Beyond his main line of work, he has also held board positions at ICF International, the Mobile Marketing Association and the Association of National Advertisers.
“Guaranteed Rate has an incredibly strong reputation for putting the customer first by focusing on digital innovation,” Gupta said. “I’m very excited to get to work and help make big things happen that continue to grow the business across multiple channels.”