Geneva Financial announces branch expansion

Move is part of the company's growth plan

Geneva Financial announces branch expansion

Geneva Financial, a direct mortgage lender operating in 46 states, has set up a new branch in Grand Junction, Colo.

In a statement, Geneva said the new branch extends its service and product offerings, including conventional, FHA, VA, refinance, reverse, jumbo loans, condo financing, and more, to the borrowers in the Grand Junction area. The move follows the opening of Geneva’s Lexington, Ky. branch in November.

Read more: Geneva Financial opens new branch in Kentucky

Ten-year mortgage industry veteran Jason Jones (pictured) will oversee the new location as branch manager. Before Geneva, Jones spent nearly nine years at Cendera Funding as a mortgage consultant. Prior to that, he was a senior loan officer at Freedom Financial Services and served as a certified residential appraiser at Quality Appraisal Service early in his career.

“I’ve lived in Grand Junction for nearly 30 years. This is my home, and joining Geneva Financial has provided my branch with the necessary tools to best serve our community with the human touch we prioritize.” Jones said. “Geneva upholds good human values, and we can’t wait to finally join a company with our clients’ best interests in mind.”

The Arizona-headquartered company said that it is expanding in all markets and actively recruiting branch managers and loan originators across the country.