Marketing & Technology

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Leverage your technology to get more out of relationships by Kimberly Greene
It’s not about choosing between technology and interpersonal communication; it’s about using the best tech at your disposal to deepen personal relationships
AIME partners with Homebot to empower brokers’ borrowers by MPA
By engaging more consumers and empowering them to build wealth through real estate, Homebot drives more transactions for the AIME Mortgage Broker Community

An event marketing plan by Kimberly Greene
A well-planned event is worthless to your business if no one attends. Make the most out of your best ideas by implementing a detailed event marketing plan
Are you missing the mark with your email marketing? by Kimberly Greene
If your email campaigns aren’t having their desired effect, maybe it’s time you scrap the plan and get back to basics with these email marketing must-dos
How originators can adapt to Facebook changes by Kimberly Greene
Changes to Facebook’s algorithm means that your content might be reaching less of your audience than you realize

The missing piece in digital originations by Kimberly Greene
Lenders can’t win if they can’t think holistically
Is the employee experience the new frontier? by Kimberly Greene
SLK’s new senior vice president, mortgage business leader talks tech and the employee experience
Create a winning technology strategy and measure its success by Kimberly Greene
Are you are a lender who leverages technology or a technology company that makes mortgage loans?