Younger generations are expected to start online for all their mortgage needs, but baby boomers have become increasingly familiar with tech during the process
Efficiency is great, but reducing the increasing costs of mortgage originations are an equally important reason to incorporate tech into your business plan
If you haven’t gone all-in on video marketing, both you and your clients are missing out. Here’s why the medium is popular, and what it can do with your message
Industry leader Ginger Bell discusses edumarketing, upcoming mortgage marketing trends, and why the message is sometimes even more important than the medium
Every day, large corporations are developing new ways to steal your clients, but don’t despair; there is a way to build a fence around your mortgage business
Originators don’t have to worry about creating perfection with video content; in fact, being imperfect has its advantages when connecting with an audience
AI doesn’t have the ability to do everything, and successful implementation and adoption of AI requires mortgage professionals to change their perspective
It’s not about choosing between technology and interpersonal communication; it’s about using the best tech at your disposal to deepen personal relationships