RE/MAX launches marketing tool tailored for agents

by Candyd Mendoza11 Feb 2020

RE/MAX has unveiled a new marketing feature on the RE/MAX Hustle website to enable agents to create "custom, professional" commercials for each listing.

The real estate firm has teamed up with marketing agency Camp + King to develop the tool, which allows agents to personalize the network's 2020 advertising campaign assets with their contact information.

RE/MAX designed the marketing tool based on a recent survey it conducted with Camp + King, which showed that marketing a home was a crucial stage of the home-selling process where sellers most needed an agent's expertise.

"Keeping the customer's needs front and center, we developed an industry-first tool for agents to use on behalf of home sellers," said Abby Lee, senior vice president of marketing and communications at RE/MAX. "Agents can now more fully address that need by creating high-quality videos that promote the features of all their listings, like energy efficiency and an open floorplan, to better market the property."

"No two listings are the same, so we've made this commercial generator customizable to show off the unique aspects of a seller's property that make it a home," said Emily Dillow, director of brand management and junior partner at Camp + King.