RE/MAX focuses on agents' quality and experience in new campaign

by Steve Randall14 Jan 2020

RE/MAX is making sure Americans are in now doubt about the broad experience and capabilities of its network of real estate agents.

In its 2020 advertising campaign, the experience and professionalism of its network will be in focus, highlighting quality service and advice to consumers.

The spots will build on its ‘Sign of a RE/MAX Agent’ campaign and its slogan ‘Don’t Worry, We’ve Done This a Million Times’.

"Buying or selling a home can be a confusing time, and no one has more experience navigating these obstacles and serving in the best interest of the consumer than RE/MAX agents," said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications.

The campaign was created by agency Camp + King.

"We know that consumers want to work with an agent who has done their research, is easy to get in touch with, and is an expert in what they are talking about," said Emily Dillow, Director of Brand Management and Junior Partner at Camp + King. "These spots communicate the message that a dedicated pro is the ally you want by your side when you're looking to buy or sell a home."

Agents can use the RE/MAX Hussle website to create personalized messages relating back to the spots and will soon be able to create personalized videos to promote their own listings.

"This comprehensive national advertising campaign has taken the much-loved aspects of the 'Sign of a RE/MAX Agent' campaign and has brought it to life even more by adding in real life scenarios and the various ways a productive and experienced RE/MAX agent can make this major life moment as seamless as possible," added Lee.

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