Marketing

  • Marketing to millennials by MPA

    It’s a strategy many originators are currently grappling with – and one of growing importance given how much influence they have on the housing market – so here are some tips on reaching this large buying cohort

  • Mortgage industry at risk of being left behind by MPA

    The industry has dug itself a hole and if it doesn’t act soon risks missing out on the next big buying cohort, according to one industry veteran

  • Maximizing your marketing efforts by MPA

    One expert shares his tips to upping your marketing and lead generation game

  • When artificial intelligence meets sales by MPA

    Matthew Michalewicz explains how smart software can help salespeople offer personalised solutions and continue to impress customers with information at their fingertips

  • The benefits of downsizing your business by MPA

    There are often significant benefits for businesses that downsize, but only if the process is managed well, writes management specialist Karen Gately

  • Insight and forecasts into the Melbourne property market by Contributor

    According to the Australian Bureau of Statistics, Melbourne is the fastest growing city in the country, with a current population of 4.64 million. The prediction is that Melbourne will soon overtake Sydney as the most populated city in Australia.