The new trends shaping consumer behavior and lender success in a purchase market

How will rising rates and purchase-dominated origination opportunities affect direct-to-consumer channels? In a purchase market where consumer preferences show a significant shift to online, lenders need to be strategic. Channels that were once refinance-only, such as direct to consumer, play an increasingly greater role in generating new purchase borrowers. Watch this webinar sponsored by Total Expert to find out how the shift to online will affect mortgage lenders and how organizations can lay down the foundations to support and grow originations in a highly competitive market. Watch now and gain insight into: •How consumers’ shopping, home-buying, and experience expectations are shifting •The overlap between consumer expectations and market pressures in mortgage •Strategies to support and retain loan originators at consumer-direct or hybrid lenders •Investments that lenders can make today to cut through the competition