Sun West Mortgage deploys "ChatGPT for realtors"

AI personal assistant can help realtors and loan officers create listings

Sun West Mortgage deploys "ChatGPT for realtors"

Amid the AI boom, Sun West Mortgage has announced an AI personal assistant designed to help real estate professionals “close as many deals and help as many clients as possible.”

Sun West and its tech subsidiary Celligence developed MORGAN, an AI platform that helps real estate professionals automate their lead follow-up and marketing tasks. According to information released by the companies, realtors can now direct their clients to MORGAN when applying for a loan, and the AI will walk the borrowers through the entire process.

“The borrowers are able to upload their application and loan documents through MORGAN, and it will be analyzed and calculated immediately,” Sun West Mortgage said in a statement. “When potential clients contact the realtor®, they can connect their client to MORGAN, and automatic lead follow-up calls and emails will be sent for four days before moving them to a conventional email campaign.

“Early MORGAN adopters receive the special perk of creating their own unique email templates to be sent to potential clients. Instead of taking time out of the workday to chase down leads that do not materialize, realtors can focus on properly developing the established relationships they do have with their clients. They can leave the chasing to MORGAN.”

The AI platform also helps realtors create listings in just a few minutes. They can provide their licensing information, listing photos, and property information, and MORGAN will create a professionally designed listing on their own website. Additionally, MORGAN can create a financing chart detailing loan scenarios with down payment, interest rate, APR, and monthly mortgage payment information – a step many realtors usually skip as it’s too complex and time-consuming.

“MORGAN is complementary to ChatGPT for realtors,” the Los Angeles-based company said. “Realtors may use ChatGPT to write the listing description, but it will not provide them the financing calculations and multiple scenarios that MORGAN can. Realtors can take advantage of all the new software being developed for free, no matter the loan provider, and use it to lessen their workload.”

Sun West and Celligence CEO Pavan Agarwal also launched a free training course to help realtors and loan officers use their new AI platform through his MORGAN University YouTube channel. MORGAN University is an ongoing series with more live sessions scheduled for the upcoming weeks.

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