UWM names DeCiantis chief marketing officer

Since joining the company, Sarah DeCiantis has transformed its marketing team from a sales support engine to a driver of sales growth

UWM names DeCiantis chief marketing officer
United Wholesale Moartgage has promoted Sarah DeCiantis to chief marketing officer. DeCiantis previously served as vice president of marketing.

“Sarah has been an amazing leader at our company for years and helped build the top marketing team in the country,” said UWM President and CEO Mat Ishbia. “She has been the key driver behind UWM’s strategic approach to marketing, which has helped catapult us to the number-one wholesale lender in America. I am excited that she will take on an even bigger role as we work towards our aggressive growth plans at UWM.”

Since joining the company in 2014, DeCiantis has built a 30-person marketing team and transformed it from sales support into a driver of sales growth.

“I’m honored to take on this leadership role at UWM,” she said. “We’ve built one of the top marketing teams in the country with incredibly skilled, creative people, and I’m looking forward to taking the company to the next level in this new role.”

Prior to joining UWM, DeCiantis served as the director of partnership marketing for Palace Sports & Entertainment. She was also an account leader at several advertising agencies. . In her new role, DeCiantis will spearhead marketing and strategy for UWM. She will also continue to oversee the company’s marketing, public relations, advertising and social media.


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