New service bridges the gap between shoppers and applicants
Mortgage marketing platform MonitorBase has announced the launch of its new SoftPull service, which allows mortgage companies and their clients to access instant credit pre-qualification through a soft credit pull right on mobile devices.
“Our pilot users are seeing very positive results and saving a bundle on credit report fees that would otherwise be wasted,” said Louis Zitting, CEO of MonitorBase. “Their referral partners also love that their prospects can use SoftPull to get a thumbs-up on credit early in the process without a full loan application, or even a Social Security number.”
As mortgage companies pursue the digital mortgage process, a gap remains before the point-of-sale system where consumers are looking for low commitment ways to get answers and information, according to MonitorBase. The company said that systems like SoftPull are bridging the gap between shoppers and applicants.
"Consumers are evolving and expect answers on demand,” Zitting said. “SoftPull gives clients instant credit pre-qualification to a lender's products, early in the mortgage process. This provides both originators and their referral partner's clients the ability to text to pre-qualify anytime, anywhere.”
SoftPull joins MonitorBase’s portfolio of data-driven technologies that helps mortgage lenders generate loan volume, which includes a recently launched service that allows mortgage professionals to extend credit offers through email