Guaranteed Rate Affinity appoints new SVP of strategic growth

New executive says that helping borrowers is something he was born to do

Guaranteed Rate Affinity appoints new SVP of strategic growth

Guaranteed Rate Affinity, a mortgage origination joint venture between Guaranteed Rate, Inc. and Realogy, has announced the appointment of industry veteran Joe Phalen as its senior vice president of strategic growth.

Phalen’s career spans nearly three decades of mortgage lending experience. He previously worked at Guaranteed Rate as a senior vice president and divisional sales manager and vice president of mortgage lending. Phalen’s experience includes funding over $1 billion of loans over multiple years, as well as developing and running the company's sales coaching and event strategies.

"We are thrilled to have Joe back," said Victor Ciardelli, CEO and founder of Guaranteed Rate. "For over the past 18 years, I have seen his ability to be a great leader and recruiter, and look forward to seeing him strengthen our leadership team and work with the top originators and real estate partners around the country."

"I'm excited to have Joe join the Guaranteed Rate Affinity team as we aggressively pursue our growth strategy and deepen our relationship with the Realogy brands and our referral partners," said Dave Dickey, executive vice president of national production at Guaranteed Rate Affinity.

Phalen said that being able to help borrowers achieve their homeownership dreams is something he was born to do. "I'm looking forward to working with Guaranteed Rate Affinity and helping bring Victor's vision to fruition," said Phalen. "I'm proud to work for a company that possesses such strong core values and a winning formula that has proven to be immensely successful."