GSF welcomes Hoffman to Wisconsin branch

GSF Mortgage has welcomed a new loan originator to its Appleton, Wis., branch

GSF Mortgage has welcomed a new loan originator to its Appleton, Wis., branch.

Brian Hoffman will work under branch manager Mke Cox. Hoffman was a plumber for 10 years before shifting gears to home inspections. From there, he transitioned into the appraisal industry, where he worked for 9 years. Finding the appraisal business too constricting, Hoffman switched gears again to become a loan originator.

“Customer service and satisfaction is my number one priority,” said Hofmann. “I believe solid relationships, setting customer expectations up-front and open communication with all parties involved is essential to providing the best possible results.”

“I’m very excited to have Brian Hofmann join my group,” Cox said. “Brian has a lot of real estate knowledge to share with his clients. His past experiences will give him the competitive advantage he will need to be extremely successful in the mortgage business. Who wouldn’t want a past home appraiser, home inspector and plumber help them with one of the biggest investments of their life? He truly has a recipe for success.”