A major credit card company is boosting its online efforts to sell home loan products
This may come as a threat to online mortgage originators. Craig Dodds, senior vice president of sales at Amerisave Mortgage, a 100% online retail lender, says that this is direct competition.
On the one hand, consumer credit card companies have a step-up above some mortgage originators because they are familiar in name and they can leverage this to cross-sell to customers, he said.
On the other hand, other consumers may be turned-off by this type of technique, he added.