Appraisal startup Reggora expands leadership team

The addition of the execs "could not come at a better time for Reggora," says CEO

Appraisal startup Reggora expands leadership team

Following its successful Series A funding in February, appraisal software company Reggora has added two executives to its leadership team as part of its scaling efforts.

Reggora announced that Paul Deeley has joined the company as chief financial officer, and Emma Brudner as head of people strategy.

“The addition of both Paul and Emma could not come at a better time for Reggora,” said CEO Brian Zitin. “Paul’s expertise in not only finance but also corporate operations and leadership will be vital as we continue to grow even faster in 2021. Emma’s experience in people strategy and development will help us create optimal growth and work experiences for our people—our most important asset.”

Deeley, who brings more than 25 years of extensive experience, will oversee all financial, operational, and human resource functions for Reggora. He most recently led Validity, in data quality software company, as chief financial officer. Before Validity, he served in various leadership roles at Bullhorn, Constant Contact, Nokia, and Hill Holiday.

Meanwhile, Brudner will help expand and foster the company’s people operations and culture. Brudner has made a name for herself at several successful Boston startups, including HubSpot,, and Klaviyo.

“I am excited to join Reggora as CFO to help the company continue to grow and execute on its strategic plan,” Deeley said. “Reggora has a talented team and tremendous potential. I look forward to putting my background and skills to work to help the company scale and realize its goals.”

“Company culture is more important than ever before,” said Brudner. “I’m thrilled to join the passionate and fast-growing team at Reggora and look forward to building a fulfilling, inclusive, and innovative culture together.”

To date, Reggora has raised over $15 million in funding to grow its appraisal platform. The company also now has more than 70 employees and is continuing to hire in all departments.