The Money Store announces new drive in Northern California

The lender has hired a mortgage industry veteran as regional manager

The Money Store announces new drive in Northern California

National mortgage service banker The Money Store has hired a senior leader to drive its business in Northern California.

Sherry Allen has three decades of experience in the industry and began her career with The Money Store before working at national and regional mortgage lenders across the country.

As regional manager, she will leverage her experience and relationships, reintroduce The Money Store brand and grow the organization throughout northern California.

Her years of experience in the industry has forged successful partnerships with many Realtor associations, women's organizations, mortgage professional and builder associations at both local and state level.

"Sherry is on the short list of industry leaders who have repeatedly grown organizations from zero market share, to highly productive, well established teams in the markets she serves,” said Peter Alverez, the firm’s chief operating officer. “In 2019, it is becoming increasingly rare to find an executive who has been consistently successful over a number of decades, in a business where long term success is always guided by meritocratic principles. We are sincerely proud to have one of the most highly respected leaders in our industry join The Money Store team.”