Executive steps up to lead the company's strategic expansion
Proper Rate, Guaranteed Rate’s mortgage subsidiary, has tapped Peter Boomer (pictured) as the company’s new president.
Boomer, with over three decades of industry experience, will steer the company’s trajectory, supervising the growth of its product and service offering suite. His new responsibilities include spearheading Proper Rate’s strategic initiatives and managing its entire operations.
“With his extensive experience in growing companies and leading teams to success, we know he is the perfect person to help take us to the next level,” Traci Anastasia, exsecutive vice president of operations at Proper Rate, said in the company’s release. “His passion for innovation and his focus on driving growth will be invaluable as we continue to expand and serve even more customers.”
Before stepping into the role, Boomer served as EVP at Guaranteed Rate. Boomer’s career includes stints at PNC Bank, where he served for over a decade, and JP Morgan Chase, where he dedicated over two decades to leading retail, direct and digital teams.
“I am thrilled to be joining Proper Rate, a company that truly embodies a culture of excellence,” said Boomer. “From the moment I walked in the door, I could feel the energy and passion of the team, all dedicated to providing the best possible service to their clients. I can’t wait to contribute my own experience and expertise to this amazing group of professionals and help take the company to new heights.”
Guaranteed Rate launched Proper Rate in 2020 in partnership with Illinois-based real estate brokerage firm @properties.
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