executive vice president of strategy
Katie Sweeney was recruited earlier this year by mortgage industry trade group AIME as executive vice president of strategy, to lead its business objectives, with the goal of supporting and growing the mortgage broker channel. In this newly created role, Sweeney is also tasked with developing sponsorships and amplifying retail-to-wholesale recruitment initiatives. Sweeney has been in the mortgage industry for four years, most recently as executive vice president of strategy at the technology startup ARIVE, where she executed various point of sale and CRM implementations, launched a custom-built wholesale broker portal, and spearheaded the acquisition of lender partners and other B2B associates to provide the wholesale channel. Prior to launching her career industry, she held a number of marketing roles at VHA, BroadJump, Northstar Anesthesia, and Pacific Union Financial. She holds a Bachelor of Arts in Telecommunications – Sports Broadcasting, Business Marketing from Pepperdine University.