director of marketing
As RCN Capital’s director of marketing, Erica LaCentra is responsible for planning, developing, and implementing the company’s marketing plan, as well as overseeing the marketing department. Since joining RCN Capital in 2013, LaCentra has led a strategic rebrand to position the company for nationwide expansion. Involved in every aspect of RCN’s marketing initiatives, including new program launches, the creation of traditional and digital media, and the coordination of trade-show sponsorships and event involvement, LaCentra’s ongoing efforts have elevated the company to a national brand and expanded its customer base. Outside of RCN, LaCentra serves as a member of the American Association of Private Lenders’ education advisory committee. Recognized in MPA Hot 100 and MPAm’s Elite Women in 2018, LaCentra holds a BA Advertising degree from Suffolk University.