vice president of franchise development
Passionate, driven, and determined to contribute to the overall growth and success of the mortgage brokering industry, Barbara Cook is part of what she refers to as “the next generation of female superstars.” In 2019, she made the move from Verico to Mortgage Centre Canada. As MCC’s vice-president of franchise development, her main focus is internal growth and helping brokerage owners improve and thrive. Cook believes in the value of cultivating mutually beneficial relationships with brokers and other strategic partners, and her consultative sales approach allows for effective relationship-building by offering a value proposition and always keeping the client’s best interests at heart. “When you are being true to yourself and your life’s mission, it never feels like work,” she says. Beyond her day-to-day responsibilities, Cook gives back to the community by participating in 100 Brokers Who Care and is a member of MPC, MBABC, and WIMI. She was named a CMP Woman of Influence in 2018 and 2019 and in 2020 won the HomeTrust Award for Woman of Distinction at the Canadian Mortgage Awards.