Elizabeth Morales, Business development and marketing director, Applied Business Software
When asked about what has contributed to her success in the past year, Elizabeth Morales offers an answer that’s slightly different from the usual: “The first answer I get on anything is always ‘no,’ interestingly enough. [But] I have developed persuasion skills and have been successful at achieving company milestones.”
Morales has been invited to speak at conferences on marketing and leadership, and her work has been featured in various industry publications. She believes that “there still is a glass ceiling,” and that women continue to struggle with achieving a work-life balance and gaining work flexibility. Outside the industry, Morales has directed an educational program for California that aids children in closing the achievement gap by helping them with reading and math.