Top lenders are using these three services—here’s why

by MPA25 Feb 2019

The three systems in use by some of the top lenders across the mortgage industry today are Sales Boomerang, Total Expert, and Mortgage Coach. But why? What do these systems have that’s better than anyone else?

In an upcoming live webcast on March 14th, you’ll learn how using these three services combined on a hyper-focused and ultra-relevant communication strategy to deliver well-designed presentations through channels that will engage borrowers.

It’s a three-pronged approach, says Alex Kutsishin, co-founder and chief ROI booster at Sales Boomerang. Sales Boomerang is the intelligence behind the communication, triggering an event that something has happened with a particular borrower. Total Expert is the delivery mechanism, using specific channels to get information to borrowers in the way that they prefer to digest it. Mortgage Coach creates the presentation to the borrower to make it easy for them to understand why the lender is reaching out to them at all.

“Those three things combined is what creates a great experience, creates more referrals, creates more retention, creates all the things that everyone in this space is fighting to create,” Kutsishin said. “When you have those three ingredients together, it’s just easier for everyone.”

Sue Woodard, chief customer officer at Total Expert, Dave Savage, founder of Mortgage Coach, and Kutsishin are going to discuss many things during the live webcast, among them how LOs can do more profitable deals using these systems in conjunction with each other, how to expand networks and, how leadership plays the role in increasing loyalty.

"As consumer expectations continue to rise, we know it's critical to personalize and automate your marketing efforts—at scale across your sales organization," said Woodard. "Our partnerships with Sales Boomerang and Mortgage Coach empower lenders to plug the gaps in their customer journey, empower personal branding within the enterprise, and tightly integrate their marketing and sales organizations. We look forward to sharing on this webcast how we're working together with these technology solutions to empower lenders, their loan officers and co-marketing partners to create customers for life."

There are also some immediate takeaways for originators, such as the true understanding of the value of their database, and the return on database assets (RODA). What does that mean, exactly?

“If you have 50,000 past customers, if you have 10,000 past customers, what you have spent on those customers is an average of $8,000 a loan. Those are your customers. You have probably 10x that in leads and prospects, which you’ve probably spent an average of $100 on. All of a sudden, you’re sitting on half a billion dollars in assets that you’re not protecting. That you’re not getting a return on. What we’re doing, basically, is we’re taking the depreciating asset and making it an appreciating asset.”

A byproduct of using these three systems to execute the strategy is improving the experience for borrowers. A past client database is not static, Kutsishin said, and clients will not automatically come back to do repeat business.

“When we show our clients that their database of 20,000 people produced 1,000 opportunities in one month, they go, ‘That’s not possible. 1,000 opportunities from my own database?’ And the answer is, yeah, that’s minimal.”

Learn how to increase your RODA and build client loyalty using these three systems, and give value to realtors by tracking the clients that get away. Register today for the live webcast today!



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