The Money Source, Endeavor America rebrand as TMS

by Francis Monfort11 Jan 2018
The Money Source and wholesale lender Endeavor America Loan Services are rebranding into what they call a “unified and streamlined megabrand,” and will now be called TMS.

Under the rebrand, Endeavor America will fold into its parent company, with the single brand supporting all of lines of business.

"It’s our 20th anniversary at TMS, making it a great time to tell the world that we’re a different kind of company and we do business in a different way,” said TMS CEO Darius Mirshahzadeh. “The industry has historically behaved like a faceless, emotionless category. We believe these are people’s homes and dreams we are building and want to set the tone for the next 20 years.”

TMS said the rebrand lays the foundation for its expansion plans through the next five years. As part of these plans, TMS plans to bring to market a total homeownership technology platform early in 2018. With the platform, homeowners will be able to buy and sell their homes with cash back rewards as well as originate the purchase.

TMS also plans to provide new technology platforms, trainings, and tools to its correspondents, servicing, and wholesale clients. With its envisioned growth, the company said it plans to hire more than 400 new team members in 2018. These additions across all its lines of business will bring the company’s total headcount to more than 1000.

TMS further said that it is projecting to grow its servicing portfolio by almost 50% in 2018 and plans to reach more than $200 billion by 2022.


Related stories:
Endeavor America Loan Services appoints wholesale lending SVP
The Money Source launches consumer-direct division
 

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