Prime Mortgage Lending announces name change

by Duffie Osental28 May 2019

Prime Mortgage Lending has announced that it will change its name to GoPrime Mortgage starting June 1.

The North Carolina-based lender is licensed in 30 states and specializes in residential loans, including VA, FDA, USDA, and conventional home loans.

In addition to the new company name, the company said that it will change its website to focus on helping consumers in local markets connect with a loan officer, find the best loan for their needs, and apply for a loan securely.

"Dedicated to local lending, GoPrime goes above and beyond in every single interaction, and our new name simply emphasizes our agility and dedication to going the extra mile in terms of service and accountability," said John Rodgers, president of GoPrime Mortgage.

"GoPrime Mortgage has always been focused on steady, manageable growth and meeting the needs of customers in the communities we serve," said Kevin Neely, East Coast sales manager at GoPrime Mortgage. "We look forward to continuing that growth while helping each homeowner we encounter to achieve their goals."