NRT to rebrand as parent company consolidates

by Ryan Smith28 Feb 2020

Following a company-wide consolidation, Realogy Holdings Corp., a provider of residential real estate services, is rebranding some of its operating segments.

NRT, the country’s largest brokerage by transaction volume, will be rebranded as Realogy Brokerage Group. NRT operates the company-owned offices of Coldwell Banker, Corcoran and Sotheby’s International realty.

Title Resource Group, Realogy’ national title and settlement services business, will now be known as Realogy Title Group, the company said.

“As Realogy continues to transform its efforts in supporting our leading residential real estate brands, brokerages and businesses, we have made significant progress in simplifying our organization to focus on our core drivers,” said Ryan Schneider, president and CEO of Realogy. “Renaming our operating and business segments further streamlines how we communicate our real estate service offerings and amplifies the Realogy name across the work we do.”

The company is also continuing to work on its sale of the Cartus Relocation business. Realogy entered into an agreement to sell Cartus in November. As part of the transaction, Realogy will retain the Cartus affinity and broker-to-broker business as well as the Realogy Broker Network. Realogy expects the transaction to close within the next few months. The retained businesses will be folded into the Realogy Franchise Group.