Realogy announces changes including unified Coldwell Banker

by Steve Randall06 Sep 2019

Changes have been announced at Realogy Holdings Corp. which includes the integration of the Coldwell Banker affiliates network with its company-owned brokerage as one global business.

The firm says that the unified voice for Coldwell Banker will mean growth potential for the legendary brand and benefits for affiliates and franchisees.

"At Realogy, all of our efforts are focused on growth, and we continue to transform ourselves to deliver new products, services and technology that further fuel our powerful brands and the businesses of affiliated agents and owners," said Ryan Schneider, Realogy president and CEO. "These changes are designed to empower our teams to move faster and more nimbly take advantage of Realogy's scale and resources to benefit agents and franchisees across all of our brands."

It will be led by Ryan Gorman from January 2020, alongside his role as CEO of NRT president and CEO where he is responsible for the company-owned business. He will be supported by Charlie Young, the current CEO of Coldwell Banker, who will move to an advisory role.

"Coldwell Banker is an iconic brand, and great brands are continuously seeking new ways to grow even stronger," said Gorman. "In working closely with Charlie and his leaders to plan for the roll out of the recent rebrand, it became clear how powerful a unified Coldwell Banker brand team could be in serving our affiliated agents, franchisees and consumers."

Other changes
The strategic organizational changes also include a new Expansion Brands portfolio comprising its Better Homes and Gardens® Real Estate and ERA® brands as well as the Climb® brokerage operations and the creation of a new Product and Innovation Group to serve both franchise and Realogy-owned businesses.

Sherry Chris, who launched BHGRE, will lead Realogy's Expansion Brands; while the new Product and Innovation Group will bring together agent technology, partnerships, learning and recruiting as one team to be led by former ERA CEO Simon Chen.


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