Hurbis brings with him 24 years of experience from the marketing and advertising industry, and was recently Fiat’s former advertising executive.
“I was born and raised in the Detroit area and throughout my career I have never had a chance to work in the city,” Hurbis said. “Quicken Loans has a fantastic brand and a driven marketing team ready to take the company to new heights. I am more than excited to forge new paths in how we tell our story and communicate with our clients and future homebuyers from coast to coast. We are going to push the limits when it comes to creative and innovative marketing campaigns that integrate our digital and traditional strategies.”
He replaces Jay Farner, who was promoted to CEO in February, while Bill Emerson, longtime CEO of Quicken Loans, is now vice chairman of Rock Holdings Inc., Quicken Loans’ parent company.
“Casey is someone who is not afraid to push the envelope. We are confident he will take Quicken Loans’ leading national brand to the next level and beyond,” Farner said. “Our millions of clients and future clients will see Quicken Loans in creative and unexpected ways as Casey leads our tremendously talented marketing team to leverage our brand, technology, culture and award-winning client service record.”
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Quicken Loans has named Detroit native Casey Hurbis as its new chief marketing officer, according to a news release.