Marketing

  • David Lykken: The importance of Facebook for business by MPA

    Typically, the only interest an organization has in its employees' social media use is restricting it. But Facebook, used properly, can be a powerful tool

  • Rate snapshot: Jobless rate down, cost of living up by MPA

    Weekly jobless claims hit their lowest level in seven years, but the cost of living rose the most in almost a year. Meanwhile, Fed Chair Janet Yellen is scheduled to address the US Chamber of Commerce today. All this and more in today's market snapshot

  • David Lykken: The dangers of social media by MPA

    Social media can be a powerful marketing tool -- but it can also be dangerous if handled improperly. Industry veteran David Lykken gives advice on how to avoid common social media pitfalls

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