Marketing

  • How to sell on social media – without sounding ‘salesy’ by Ryan Smith

    Social media is a vital tool for today’s loan officers – but most don’t know how to take full advantage of it

  • Be Netflix, not Blockbuster by MPA

    To survive in today’s rapidly changing mortgage industry, writes Don Campbell, brokers must be the antidote to their clients’ information overload

  • The power of customer intelligence by Ryan Smith

    With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table