Publishing long-form content on LinkedIn can help get a conversation going – and generate leads
When calling prospects, many originators stick to a traditional “time of day” approach – calling at certain “optimal times” when they think borrowers are more likely to answer. But is that really the best strategy?
Negotiation is an essential part of daily life and crucial to a successful business
They’re the bedrock of a successful broker business, and just likely the most reliable referrals around
Maple Tree Funding grew during down years through aggressive marketing
Even established brokers are heading back to the basics of lead generation. Deepak Bansal, with DLC Mortgage Village, offers a brief refresher course with a couple of new approaches thrown in for good measure
SEO Architects founder offers advice to brokers looking to expand Internet presence
Best Rate’s Zach South says direct mail needs to be very niche-specific, with strong filters, to get results