Publishing long-form content on LinkedIn can help get a conversation going – and generate leads
When calling prospects, many originators stick to a traditional “time of day” approach – calling at certain “optimal times” when they think borrowers are more likely to answer. But is that really the best strategy?
2010 marked the 50th anniversary of Real Estate Investment Trusts in the U.S. For the first time, REITs brought the benefits of commercial real estate to the average investor. Since then, investors have risen to the opportunity and today U.S. REITs constitute a more than $300 billion equity market, with an average daily trading volume of about $4 billion.
In my last month's article, I taught you how to follow up with your Realtors by email and phone so you can get their attention, pique their interest and invite them to a face-to-face meeting. That leads us to the next step in my seven-step formula...
Most industry watchers believe that the housing market finally turned the corner in 2012, stabilizing and beginning a sustainable recovery after a protracted, seemingly endless down cycle.
When the first flood of foreclosures swamped housing markets at the dawn of the Foreclosure Era in 2007, a new generation of investors saw the opportunity and discovered they could make much more money by holding and renting the properties they acquired than by flipping them. Rental income from tenants—often families displaced by the housing crisis—created the cash flows necessary to fund additional foreclosure purchases and the REO-to-rental business was born.
January is a time of reflection. We look back at the prior year to determine what worked and what we could have done better. It is also a time to plan for the New Year to see if we are still on track for success.
Social media seems to be the new way to market a business these days. Social media involves many different channels, including but not limited to, Facebook, Twitter, Pinterest, Google, LinkedIn, and more.