Digital mortgage company Blend has entered an integration enhancement partnership with Total Expert, a fintech company that pioneered the enterprise-level marketing operating system (MOS).
Total Expert said the enhancement delivers personalized messaging, or bi-directional data exchange, throughout the loan application process, which could help loan officers to improve their relationships with their customers.
"Our partnership with Total Expert brings end-to-end efficiency to digital lending, arming loan officers with powerful data and asset information to nurture the borrower along the journey and ultimately leverage that data to cross-sell into other areas within the bank,” said Ram Woo, head of business development at Blend. "We are excited to take our partnership with Total Expert to the next level and continue to look for ways to enhance the digital lending process.”
"This enhancement to our existing integration will be pivotal in the way relationship managers interact with the borrower – empowering them to anticipate the needs of the consumer and become their financial partner for life," said Total Expert founder and CEO Joe Welu. "We are proud to partner with Blend to deliver a solution that meets the rising needs of consumers – positioning relationship managers for success today and in the future.”