The importance of having a company website

by Erica Sikoski28 Oct 2019

In today’s digital marketing world, businesses need to have a presence online, especially a company website. Your company’s website serves as a “home base” where new and existing customers can go to learn more about the different products or services you offer.

Here are some other benefits of having a company website.

Cost-Effective Marketing

Having a company website allows you to expand your online presence and the ability to develop a digital marketing strategy, with little to no costs involved beyond the initial website hosting and development. For instance, if your company is using email marketing to engage with potential and current clients, then you need a place to direct these clients to convert them. Your company website is the perfect place to send your email subscribers to when you want them to learn more about your company, and the specific products or services you offer.

Visibility & Credibility

Increasing the visibility and credibility of your company are major factors that make it extremely important to have a website. Even if folks have seen your company at industry conferences or networking events, they may want to conduct their own research online before working with you. Additionally, websites give your business added credibility.  In today’s digital world, companies without websites are viewed as less credible and can make people wary to work with you.

To help build your company’s credibility online highlight why people should work with you. Provide client testimonials and your company’s mission statement. It’s all about establishing a level of trust with potential clients, which is the first step into building long-lasting client relationships. 

Convenience

Websites are available and accessible consistently throughout the day, every day, providing convenience to anyone looking for more information.  Current and potential clients can visit your site for support and information anytime that is convenient for them, which can also be outside normal work hours for your business.  This means even after you’ve gone home for the day, your website can still help convert new clients.

The bottom line is, every business should have a company website. There are a variety of website building services that you can use to design your company website in a short amount of time. If you are looking to build a company website, Bridge Loan Network has partnered with the website developing company, Automated Ticket Broker Solutions (ATBS) to help our brokers, and lending partners have access to the tools needed to excel online and increase your online presence.

Bridge Loan Network is a leading online marketplace that was founded by leading industry experts with decades of experience in both real estate and online marketplaces. Our asset-based marketplace includes a unique loan origination system and web applications that are specifically built for the private lending industry.

Erica Sikoski is the marketing coordinator at Bridge Loan Network, responsible for maintaining and evolving the presence of the company. Since 2016, Erica’s focus has been on creating informative and thought-provoking content to strengthen Bridge Loan Network’s marketing and tradeshow initiatives. Erica manages Bridge Loan Network’s social media channels, email campaigns and digital and print campaigns.