A record number of consumers pounced upon fleeting, historically low interest rates to purchase new homes or refinance existing mortgages during the past year. And many of them—particularly Millennials and Gen Z—did it online.
Most would expect consumers in these age groups to turn to the internet for entertainment, groceries, or consumer goods. Now, it is their source for researching and executing much bigger purchases. Some are selling their home, buying their new home, and obtaining financing without ever leaving their living room.
In this guide from Total Expert, learn how companies can deliver superior digital customer experiences that appeal to the younger generations driving up the demand for digital mortgages.
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