Financing options will now be combined with real estate listings
Rocket Companies has unveiled Rocket.com as a new online platform with an AI-driven interface.
Conventional platforms typically focus on property browsing without offering the next steps in the home buying process, the company claimed. It now suggests that Rocket.com will change that by integrating personalized financing options with real estate listings.
“Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership,” said Jamie Belsky, chief product and design officer at Rocket. “The platform combines Rocket Mortgage’s award-winning service with Rocket Homes’ search and deep property insights. By leveraging AI technology, we are making buying a home more accessible and achievable for everyone.”
One feature of the platform is the AI agent, which provides real-time assistance and guidance, helping users with tasks such as completing applications. The AI also keeps users informed about market trends and interest rates. The company claims it has tripled the conversion rate from website visits to loan closings.
Belsky explained that Rocket.com is a significant milestone for both the company and the broader real estate industry.
“With this intuitive platform, we will remove traditional barriers for homebuyers through instant offers, AI-powered financing and verified approval letters," he said. "We want to create a process that empowers clients with confidence, making it faster and easier for them to achieve their dream of owning a home.”
Rocket.com is set to introduce additional features, including the ability for homeowners to track property viewing activity and access comparable sales data to determine the best time to sell.
As Rocket Companies moves forward with this innovation, what do you think the future holds for AI-powered home buying tools? Share your thoughts in the comments.
