App helps loan officers to communicate more efficiently with customers
Advisors Mortgage Group has rolled out a new mobile app and point of sale software designed to make its online application “completely user-friendly” and “stress-free.”
The new proprietary tech, called “Lighthouse,” will allow borrowers to upload documents, check their loan status, and receive push notifications from their loan officer through the app. Advisors’ loan officers will be able to issue pre-qualifications from the app.
“Our goal was to build an online application that is completely user-friendly and guides the borrower through the process to ensure a stress-free experience on the consumer side,” said Wayne Steagall, technology director who led the development of the software. “After building a few of these systems before, I was able to leverage that experience in order to develop and deploy Lighthouse for our loan officers in the span of 12 months.”
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Sean Clark, vice president at Advisors, added: “Being that Advisors is the Jersey Shore’s No. 1 lender, we thought the name Lighthouse would perfectly capture the essence of guiding someone into homeownership. Coincidentally, lighthouses have a special meaning to the Meyer/Clark families, so the name is more special to us. Bringing this technology in-house and integrating it with our proprietary CRM, AVA, that sits on the Salesforce platform will elevate our customer service to a new level because we don’t have to depend on a third party to solve any issues or questions that may arise.”
“Being able to communicate more efficiently with my customers is a huge win for me and all the other loan officers at Advisors,” said Anthony Marone, Advisors’ branch manager in Manalapan, NJ. “Everyone is so busy these days, so anything to make something easier for all parties involved is welcome. Even though the current system we have in place is great, I am very excited to start using the new mobile app and introduce it to my customers. Advisors has made huge strides in the past year and invested a lot of time and resources into their technology and marketing efforts, and I am happy to be a part of it.”
