The Niche Report has partnered with The Loan Post to create a more comprehensive lender directory

October 1st, 2008 - We are pleased to announce the teaming of The Niche Report, a print mortgage finance trade magazine, and The Loan Post, a robust lender search engine. Both companies strive to offer mortgage brokers and loan officers lending options in this very restrictive market. They have combined their capabilities using The Niche Report?s extensive circulation base and The Loan Post?s broad lender search engine (and database) to create the ultimate, most comprehensive wholesale lender directory in the industry. Some have referred to TNR as ?the Yellow Book? of the mortgage industry. Capitalizing on this concept, they have now tapped into a greater breadth of lenders by synergizing with The Loan Post. Beyond the magazines useful content and editorial, mortgage brokers and loan officers will continue to pick-up TNR throughout the month as they reference this comprehensive directory in search of wholesale lenders still doing business. On the flip side, advertisers will benefit from the magazines longer ?shelf life? as readers find an inherent tool in The Niche Report. The directory, which is located toward the rear of the magazine and can be viewed online at, is organized into six lending categories ? PRIME & FHA NONPRIME & ALT-A REVERSE MORTGAGES HARD MONEY CONSTRUCTION COMMERCIAL Lenders and lender account executives who seek out loan brokers can receive a junior listing in TNR by signing up with The Loan Post. There are also premium listings that offer better exposure for a minimum annual rate. About The Niche Report - The Niche Report is a highly targeted mortgage finance trade magazine nationally circulated every month to 20,000 (with a reach of over 50,000) licensed mortgage brokers, loan officers and mortgage professionals. Contact The Niche Report at [email protected] or sign up for a free subscription at About The Loan Post - The Loan Post ( allows you to search for lenders and also send Pre-Quals directly to the AE to get accurate up to date pricing. Contact The Loan Post at [email protected]