Lender backs professional golfer
Rocket Mortgage has announced that it has signed 2020 US Open Champion Bryson DeChambeau, the current FedEx Cup leader on the PGA Tour and World Number 5, to a sponsorship deal.
As part of the partnership, DeChambeau will wear the mortgage lender's logo on his left sleeve and will put on a custom Rocket Mortgage-branded headcover for his driver.
"Golf fans are glued to their screens every time Bryson takes the tee. He is an innovator, changing the way people think about the great game of golf, just like we have shifted perceptions about how simple getting a mortgage can be with our digital solutions," said Casey Hurbis, chief marketing officer of Rocket Mortgage. "At Rocket Mortgage, whether it is hosting the first-ever basketball game on a live aircraft carrier or creating the largest game of Super Bowl Squares in history, we love being on a big stage and finding opportunities and partners to establish truly epic activations that demonstrate how both Rocket Companies and athletes impact the outcome."
The star golfer is no stranger to the company as he is the reigning champion of the Rocket Mortgage Classic, which will be played at the Detroit Golf Club on Independence Day weekend. The firm is also the official mortgage provider of the PGA TOUR.
"I am looking forward to working with, and learning from, Rocket Mortgage and Rocket Companies as one of my goals is to extend my impact on communities by creating sustainable, positive change among the younger generation," DeChambeau said. "As the champion of the Rocket Mortgage Classic, I got a chance to go deep and learn about who they are as a company and what they stood for. I realized there was a lot of alignment between my work helping kids achieve their educational goals and what they do to educate Detroit's homeowners."