Incenter Mortgage Advisors rebrands, expands services beyond MSRs

Company changes name

Incenter Mortgage Advisors rebrands, expands services beyond MSRs

Incenter Mortgage Advisors (IMA) has broadened its scope of operations under a new name, Incenter Capital Advisors.

IMA is known for its expertise in managing mortgage servicing rights (MSRs) and handling over $2 trillion in MSR assets. Now rebranded as Incenter Capital Advisors, the firm is set to offer a more extensive range of capital markets services beyond its traditional focus.

Incenter Capital Advisors’ expanded service portfolio now includes transactions in both residential and commercial sectors, including analytics and reporting services, advisory solutions encompassing corporate strategies, and specialty solutions in areas like reverse mortgages and depository balance sheet solutions.

“The expansion of Incenter Capital Advisors provides our clients with a new competitive advantage,” said Bruno Pasceri, president of parent company Incenter Lender Services. “We’ve built a team of experienced, creative, and client-centric experts with broad industry relationships, challenging them to look at thorny issues in multiple ways. They are delivering clear, pragmatic solutions and opening opportunities that others simply cannot see.”

The company’s leadership team also sees significant shifts in roles to support this pivot. IMA founder Tom Piercy transitions into the role of chief growth officer. Working alongside him in this new venture is JB Long, who assumes the position of president.

Long brings his extensive experience from EverBank/TIAA Bank, where he contributed significantly to its growth from a mortgage-focused firm to a publicly traded national banking franchise.

“By broadening its services, Incenter Capital Advisors is helping financial institutions to differentiate themselves in all market conditions,” Long said in a press release. “Our clients are turning to the capital markets to proactively seek out broader customer offerings, pricing dislocations, higher-yielding assets, and portfolio growth. These markets also offer protections against today’s headwinds, including interest rate risk, capital and liquidity requirements, and stringent regulations.”

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