Fintech Firm WEST welcomes new VP marketing, lender services

The exec will collaborate with the WEST sales team to promote growth initiatives

Fintech Firm WEST welcomes new VP marketing, lender services

WEST, a Williston Financial Group company, has announced that Darcy Patch has joined the firm as its vice president marketing, lender services.

Patch brings over 20 years of industry experience to the company, which provides real estate technology to agents, brokers, mortgage lenders, and title companies, and others.

Most recently, she served as vice president of marketing at Veros Real Estate Solutions and mortgage tech provider Chronos Solutions. Prior to that, Patch led the marketing strategy and industry relations division of RealtyTrac, which is now ATTOM Data Solutions.

Additionally, Patch has spent two years of her career working for ServiceLink as director, marketing strategy. She also held various leadership roles in Fidelity National Financial for over a decade.

“I had the pleasure of meeting and working closely with Darcy Patch on marketing efforts for the Fidelity National Real Estate Group (now LPS Real Estate Group),” said Marty Reed, senior vice president at Black Knight MLS Solutions. “Darcy's product knowledge, coupled with her attention to detail, was essential to the successful marketing efforts for all the products served by the real estate division. She exceeded my expectations and always goes the extra mile in everything she does.”

“Joining the WEST team is a bit like coming home to a much-loved family, as I’ve worked with many members of our leadership team previously and have the utmost respect for them,” Patch said. “Our leadership team is world-class and their collective commitment to serving our industry and our customers is truly unrivalled. I’m honored to work with such an exceptional team.”

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