AIME CEO talks trigger leads, market trends and 2025 focus

     

We caught up with Association of Independent Mortgage Experts (AIME) chief executive officer Jonathon Haddad to hear about an eventful first year on the job and get his thoughts on some of the top trends set to impact the mortgage market in 2025 – including the ever-contentious issue of trigger leads, an area where brokers are hoping to see reform in the 12 months ahead.