Short, personal videos are more persuasive than text-based messages
Pop quiz: When was the last time you misinterpreted an email? It’s easy to do: humor, warmth, sarcasm and other nuances of tone often get lost between the lines.
To make better connections with customers, prospects and employees, consider sending a short video instead of a text-based message. Switching to video will boost your persuasiveness and save you time: The average person can speak four times faster than he types.
Garret Griffin, national sales manager for Finance of America Mortgage in Dallas, recently said his company has been seeing good results with BombBomb, a platform to create, send and track short videos.
“There are so many creative and great ways to put these videos together,” he said. “I call it next level. We are starting to see more people do videos. You can use it to convey a message. It is personal and effective.”
“It is hard to say no to a smiling face,” he said. “When you want an answer, and you want it to be yes, video is your best option short of being there in person.”
Of course, the idea of going on camera — particularly on a bad hair day – can be daunting. Here are BombBomb’s top tips to overcome your fear of video.