Leadership changes at Panorama, Empower, and Choice Mortgage

Three mortgage lenders have made C-suite appointments as part of strategic growth and operational initiatives, each introducing a new leader to help steer their next chapter.
Panorama COO
Las Vegas-based Panorama Mortgage Group has appointed Juan Cepeda (pictured center) as its new chief operating officer. Cepeda brings over 26 years of mortgage industry experience to the role and will oversee daily operations, focusing on process optimization and operational efficiency.
"We are thrilled to welcome Juan to the team," said Panorama CEO Jason Madiedo. "His deep industry expertise and proven track record in driving operational improvements will be crucial to advancing our growth strategy. Juan's commitment to mentorship and his focus on developing talent aligns with our values and long-term vision."
Cepeda has held several executive roles in his career, including senior vice president of operations and executive vice president of retail lending. He has led national production teams and integrated technology solutions to streamline operations and improve profitability.
Panorama said his leadership will support sustainable growth while fostering a collaborative and performance-driven culture.
Read next: Panorama Mortgage Group snaps up Lone Peak Lending
New chief growth officers
Empower Mortgage, a brand under the Equity Prime Mortgage (EPM) umbrella, has brought on Rogelio Goertzen (pictured right) as chief growth officer.
Goertzen is well-known in the industry as the founder of the Hispanic Organization of Mortgage Experts (HOME) and brings a focus on expanding access to homeownership among underserved communities.
Goertzen will lead efforts to scale operations and solidify Empower Mortgage’s position as a top lender for first-generation American borrowers.
Phil Mancuso, president and chief information officer of EPM, called the appointment “a necessity,” noting Goertzen’s “expertise, empathy, and deep understanding of our target market.”
Choice Mortgage Group has also appointed a new chief growth officer, bringing on Brian Mozley (pictured left) to its leadership team. Mozley joins the company following Choice’s acquisition of Financial Mortgage Solutions, where he served as president.
Mozley brings 20 years of experience in mortgage and financial services and has specialized in a broad range of loan products, including conventional, FHA, VA, jumbo, reverse, and home equity loans. He is also known for mentoring loan originators and cultivating strong client relationships.
“It’s an exciting time for Choice, and we are thrilled to welcome Brian to our team,” said Choice CEO Emmanuel St. Germain. “We’ve set strategic, ambitious growth goals, and Brian’s experience, leadership, and customer-first mindset will help us scale while continuing to deliver the exceptional service our clients have come to expect.”
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