Launch a marketing plan by being solution-based

If you’re not sure where to start when marketing new programs to your current clients, try targeting pre-approvals for your first single-close construction loan

Marketing isn’t always about reaching new customers; it’s about reconnecting with the old ones. On the panel about niche loan programs at the Power Originator Summit, GSF Mortgage President Chad Jampedro advises originators to ask people with old preapprovals what it was that kept them out of the market. Partnering with the partner, the builder, and the borrower simultaneously can unlock the door to closed deals from preapprovals.