Marketing mortgage products from a consumer perspective

When it comes to retaining clients, half the battle is simply knowing what clients to target and offering those clients the marketing pieces that they want

Refi booms are all about rate, but the core of a marketing strategy is for originators to know their unique selling proposition, says Tracy Cox, director of marketing and client engagement at Quicken Loans. At the Power Originator Summit, Cox discusses why borrowers reach out to local originators in the first place, and what originators need to have ready for them when they come through the door.

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