Committing to the broker channel

Originators who want to succeed for the long-term should make a commitment to focus on the consumer.

Being a successful mortgage broker isn't about having the best partners or about making the most money. Instead, it's about making a commitment to all ways to best serve the customer.

AIME chairman Anthony Casa is focused on growing a sustainable mortgage broker channel that will last through any disruptions. At the 2019 Power Originator Summit, he told originators that he is confident in local mortgage brokers who know their communities, and that the vast majority of consumers won't opt to go online for a mortgage instead of going to the local expert for quality advice.

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